
And hence, your sales are not quite where you’d want them to be. If you’re not up there, your customers don’t know about you.
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That way you can highlight the important stuff. For people who read your content and may only be skimming for the juiciest morsels it can help to bold words and also use italics. Search engines recognize this and realize they should be paying attention more to what is going on with that content. You are literally linking back to the original content. Backlinking is when, for instance, I quote Cecily and she then shares a link to this blog on her site. “ It’s also good to use pull quotes and backlink to articles to improve your SEO ”Ĭecily Whiteside, Brand Messaging and Content CreatorĪ pull quote is exactly what it sounds like as you can see above. Another way to help your SEO is to have headings for each of your sections that use the heading (1,2,3 etc.) fonts. This content could be in the form of blogs or bulleted lists. This is the guts of your website – the words on the page and the actual message you are providing visitors. One of the best ways to be discovered and improve your SEO is to have great content. SEO is all about making sure that people can find your website with keywords when they use a search engine like Google, Bing, or Yahoo.

What is SEO you might ask? Search Engine Optimization is what that is. Have you ever wondered why some websites show up higher on your web searches than others? Those sites have worked really hard on their SEO to reach the top of the list.
